Business Ideas Development Programme

A structured nine-month learning pathway designed to guide you through systematic business idea development, from initial concept to market validation

01

Foundation & Concept Generation

  • Understand market dynamics and opportunity identification techniques
  • Learn systematic approaches to idea generation using proven frameworks
  • Develop skills in competitive analysis and market gap identification
  • Practice brainstorming methodologies and creative thinking processes
  • Build foundational knowledge of business ecosystems and value chains
02

Business Model Development

  • Master business model canvas methodology and practical application
  • Conduct thorough market research using both primary and secondary sources
  • Develop customer persona profiles based on real market data
  • Learn revenue model design and pricing strategy fundamentals
  • Create comprehensive competitor analysis frameworks
03

Validation & Implementation Planning

  • Design and execute market validation experiments
  • Develop minimum viable product concepts and testing protocols
  • Learn customer interview techniques and feedback analysis methods
  • Create financial projections and resource requirement assessments
  • Build implementation roadmaps with realistic timelines and milestones

Assessment & Progress Tracking

Our comprehensive assessment system combines practical application with theoretical understanding, ensuring you can apply concepts effectively in real business scenarios.

P

Portfolio Projects

Complete three major projects throughout the programme, each building on previous modules. Projects include market opportunity reports, business model proposals, and validation case studies.

R

Research Assignments

Conduct real market research projects with actual companies and industries. These assignments help you understand market dynamics while contributing to your professional portfolio.

C

Concept Presentations

Present your business concepts to industry professionals and receive constructive feedback. These sessions simulate real-world pitching scenarios and build confidence.

Ready to Begin Your Learning Journey?

Join our comprehensive business ideas development programme and gain the skills needed to identify, develop, and validate business opportunities systematically.

Get Programme Information
Next programme begins August 2025